The New Wheel Service Center
49 Apparel Way, San Francisco, CA 94124
Open 9am to 5pm, Monday through Friday
Our Service Center is the leading electric bike service and repair shop in the United States. We specialize in Bosch, Shimano, Specialized, and Stromer drivetrain systems as well as ebike brands like Aventon, Specialized, Tern, Gazelle, Benno, Riese & Müller, Orbea, Urban Arrow, and Stromer.
A Bike Shop on a Mission
Learn About The New Wheel
FULL SERVICE BIKE SHOP
Our specialty is providing top-quality service with a view towards promoting long-term reliability and enjoyment of your bicycle. We can do it all in our full service shop, from tune-ups, to wheel building, to hydraulic brake bleeds. We take pride in the work we do because we believe in professional service, honest dealing, and most importantly, bicycles as healthy transportation.
SERVING BAY AREA COMMUTERS
We believe in bicycles and the power they hold to transform the Bay Area into a model for 21st century transportation.
We work with the San Francisco Bicycle Coalition, Marin County Bicycle Coalition, Bike East Bay, and the California Bicycle Coalition along with industry leaders to lobby our political leaders in Sacramento to pave the way for bicycles and electric bicycles in California.
Our Founders
Both of us have roots in the San Francisco Bay Area. Brett was born and raised atop a hill in San Francisco. Karen was born in Copenhagen, but moved when she was young to Sausalito, where her family has lived since the 1940's.
We met at UC Berkeley in Robert Reich’s public policy class and we've been together ever since. We’re pretty sure that our compatibility can be chalked up to shared ambition, a desire to go beyond the status quo, and a mutual contrarian streak.
Our passion for electric bikes can be attributed to many things, but the combination of growing up among San Francisco's legendary hills and a lasting desire to do good work for our community top the list.
- Karen & Brett
Inside the shop
FAQ
If you are familiar with our Bernal store then it is a short, 5 minute downhill ride to the Service Center. Here is a google route showing the directions. Take Cortland down to Bayshore. Left onto Bayshore's protected bike lane then after a block turn right onto Oakdale Ave. Then right onto Barneveld and left onto Apparel Way.
The Muni 23 bus route will drop you off a 3 minute walk from our door. Get off at Oakdale and Barneveld. Here are walk directions from the bus stop.
The Muni 24 bus route will drop you off a 5 minute walk from our door. Get off at Industrial St and Barneveld. Here are walk directions from the bus stop.
The Muni 9, 9R, and 90 bus routes will drop you off a 5 minute walk from our door. Get off at Bayshore and Oakdale. Here are walk directions from the bus stop.
samTrans 292 (Hillsdale) and 397 (Palo Alto) will drop you off a 5 minute walk from our door. Get off at Bayshore and Oakdale. Here are walk directions from the bus stop.
We are conveniently located 2 minutes off Bayshore Fwy with easy street parking for fast bicycle drop off and pickup.
Yes! Free curbside parking is available directly outside the shop. If you need help loading or unloading your bicycle please let a staff member know. We are happy to help!
Yes! We have a full service department that works on all bicycles, electric and non-electric.